SmarterChaos was created to solve all of the issues that are inherent in running multiple channels within your Digital Marketing Strategy.
GROWING YOUR BUSINESS ONLINE
– Price Waterhouse Coopers IAB Report 2009
“We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected,” said Randall Rothenberg, President and CEO of the IAB. “In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.”
– Randall Rothenberg -President of IAB 2009
- In 2009 e-commerce sales totaled $210 billion
- From 2006 to 2007 e-commerce sales grew 17% to $200 billion & sales grew again in 2008 by 7%.
- Travel accounted for $80 billion, or 38%, of the total $210 billion in e-commerce sales for 2009.
WHAT YOU REALLY NEED TO KNOW
- There are over 500+ performance marketing networks
- There are OPMs or “Outsourced Program Managers” that will only work with Advertisers in the primary Affiliate Networks: CJ, Google, Linkshare, or ShareASale
- These companies do not have access to the rest of the networks or the knowledge to properly manage them or your brand in them
Available Performance Channels: CPA, PPC, CPL, Email, Pay Per Call, Pay Per Follower, Virtual Currency
Managing all the available performance channels leads to…Chaos!
WHAT THE OTHER AGENCIES WON'T TELL YOU
- Media buyers and affiliate managers often work for their own self-interest to drive high volumes to earn commissions with a low disregard for their Advertiser’s brand
- Smarter Chaos works with its partners in the industry to monitor both affiliate and network channels and keep your brand protected and out of the chaos
HARD FACTS HINDERING YOUR DIGITAL GROWTH
- Your Brand is the most important asset that you have, and the quickest way to dilute it or to pollute it is to let it get into the hands of the wrong people online. There are 100s of Affiliate Networks big and small, and they all claim that they will take care of you and protect your brand. This is simply not true.
- Your Sales are not growing as fast as they could be, because there are always more channels for you to sell through. It is confusing to know which channels would be the best for your brand.
- Your Multiple Channels are not as clean as they could be, meaning that you are most likely going to encounter or have already encountered fraudulent sales, poor converting leads, or shady affiliates.
- Your Legal Compliance is at risk if you aren’t able to monitor your email and PPC channels in an effective manner. If you are running an affiliate program, you are responsible to do whatever it takes to keep your brand compliant with FTC and local and federal online marketing regulations.
HOW TO MANAGE THIS CHAOS?
- Managing multiple CPA and Lead channels is dangerous to your brand and requires extensive experience, high salaries, benefits, expensive training and long-term employee commitment. Do you hire a low salaried employee or an experienced agency for about the same price?
- Managing multiple channels requires technology and technical know-how and testing experience. Do you build or buy?
- Managing multiple channels requires channel transparency not a black box provided by most agencies and CPA networks. Do you understand who you partners are or are they concealed by the network?
- Managing multiple channels requires an understanding of compliance and the ability to monitor the compliance of the channel. Does your team have the experience to monitor and identify compliance issues or do you bring on an expert?
WE CAN DO IT BETTER AND SAVE YOU MONEY
- We offer an experienced staff qualified to build your brand online and ensure your success.
- We bring pre-vetted technology partners and solutions to your campaigns.
- Our staff is knowledgeable in the technical aspects of setting up, testing, running and troubleshooting technical issues within your campaign.
- We have over 8500 active contacts in the performance marketing industry which we share with you openly as we build out your campaigns.
- Our team is fully qualified to monitor, identify and quickly resolve issues related to the compliance of your channels.
- We offer over 13 yrs of building profitable performance marketing channels for major brands.
- For 5 yrs running we have managed one of the top CPA Networks online.
Speak with one of our digital marketing experts today to get started and find out how we can do Digital Marketing better and save you money.
When we look at agencies across the performance marketing landscape, SmarterChaos.com is one of those with dedication to client management, marketing excellence, technological innovation and strategic vision,” said Michael Jones, CEO, Pepperjam. “PepperJam is happy to partner with agencies like SmarterChaos to provide clients with Best-In-Class technology and service across our preferred agency program. It’s been nothing short of an amazing experience working with SmarterChaos.
We are very optimistic about this partnership and have chosen to team up with SmarterChaos on our affiliate program to leverage their deep connections in the industry and scaleable affiliate recruiting and management techniques. We have known Matt Frary, CEO, for many years and he has built a leading agency in this space.
VP of Marketing, eBags.com
After working with LinkShare for close to 3 years we moved our affiliate program to SmarterChaos and the Impact Radius platform. If only we had started working together sooner! It is a breath of fresh air to work with the SmarterChaos team. They care about our business and work with us as partners. Our goals are taken seriously and the team works to achieve or exceed them. Together we solved various marketing and business challenges the affiliate channel brought to our business. Even though our requirements were a bit different than a traditional affiliate marketing programs the SmarterChaos team found a way to create a program that worked for our business.
SVP Marketing, Straighterline
SmarterChaos will work their asses off for you. I’ve been continually shocked by how many publishers they know in such diverse arenas; TV, Radio, Search, Display, Incent, Social, Video – and they have a bunch of great channels in house. Consider your affiliate program; exploded.
SmarterChaos is a leader in the performance marketing industry. Performance marketing offers brands an unrivalled opportunity to optimize and scale campaigns rapidly, find new customers and achieve guaranteed ROI. But brands need expert help in order to get it right – SmarterChaos provides it. SmarterChaos is a game-changing agency, built to deliver results while keeping ethical practices and brand compliance at the forefront. Nobody knows more about performance marketing than Matt Frary, and in SmarterChaos he has created an industry-leader solution provider for major brands.
CEO-mThink, Founder-RevenuePerformance, Revenue Magazine
The affiliate world can be extremely difficult to navigate without a company like SmarterChaos. I commend their commitment to providing advertisers with compliant and fraud free traffic sources. Smarter Chaos is a trailblazer in implementing the latest technology to provide the highest quality leads and the most comprehensive service to their advertisers. We are excited to have them as a major partner in eliminating online lead fraud!
The team at Smarter Chaos has been an invaluable partner to OPTIZMO! Based on client feedback from mutual customers, I can confidently say that Smarter Chaos is an ethical, innovative, and compliance minded agency of consummate business professionals. Smarter Chaos has a knowledgeable team, well versed in the intricate inner-workings of digital media and they go the extra mile for their clientele.
CEO, Co-Founder, Optizmo
I have worked with Matt Frary and his team and I am thoroughly impressed with their knowledge of the industry and ability to run structured and disciplined media partner outreach initiatives. Overall a great team of people and 100% trustworthy in my experience which is very hard to find in certain parts of our industry.
Founder, Impact Radius
SmarterChaos is a breath of fresh air in the online marketing world. Matt and his team are redefining how media is bought and sold in a big way. It is a pleasure to collaborate with such a creative and intelligent team and I look forward to working with SmarterChaos for years to come.
Director of Business Development, Logical Media
MaxBounty has always searched for the best Advertisers in the Affiliate Marketing world to work with. We pride ourselves on the quality of the Advertiser and the Campaign. SmarterChaos has consistently brought our Network top notch brands and helped us work with those Advertisers DIRECTLY to better understand our space. We’ve worked with the Founders of SmarterChaos in various capacities in the past, and their latest iteration as an Agency is just one more testament to their integrity and ability to help change our landscape for the better.
CEO, Max Bounty
SmarterChaos is an innovator and market leader. Their full service solution and quality service is unmatched. I highly recommend SmarterChaos services and team.
SmarterChaos was great to work with to grow our lead volume! They were very involved and engaged with us on a regular basis. We appreciated that they also valued top quality and monitored their publishers on a regular basis. They were consistently professional and managed our traffic with a watchful eye. We definitely recommend SmarterChaos!
CEO, Insurance Agents
With the help of The Smarter Chaos.com team, Walmart.com, Jingit and Kraft Foods rolled out the “Fighting Hunger Together” online awareness campaign. “Working with the Smarter Chaos team, the quality of traffic and the target demographic was a perfect fit” according to Sean Hendrickson, Director of Publishing at Jingit. I would highly recommend Smarter Chaos to help brands achieve online performance while maximizing customer reach and quality users. Not only did the Smarter Chaos team help us deliver on this important initiative, but helped grow overall support for the Jingit community.
Director of Sales, Jingit.com
SmarterChaos was instrumental in helping expand and scale the BeachMint Affiliate Programs using the Impact Radius platform. This enabled the ability to launch new brand affiliate programs efficiently. They delivered on every promise to date and have been great ambassadors of our brands helping to establish credibility and professionalism in an industry mired in volatility.