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SmarterChaos was created to solve all of the issues that are inherent in running multiple channels within your Digital Marketing Strategy.

HARD FACTS HINDERING YOUR DIGITAL GROWTH

THE TRUTH

YOUR
BRAND

is the most important asset that you have, and the quickest way to dilute it or to pollute it is to let it get into the hands of the wrong people online. There are 100s of Affiliate Networks big and small, and they all claim that they will take care of you and protect your brand. This is simply not true.

YOUR
SALES

are not growing as fast as they could be, because there are always more channels for you to sell through. It is confusing to know which channels would be the best for your brand.

YOUR MULTIPLE CHANNELS

are not as clean as they could be, meaning that you are most likely going to encounter or have already encountered fraudulent sales, poor converting leads, or shady affiliates.

YOUR LEGAL COMPLIANCE

is at risk if you aren’t able to monitor your email and PPC channels in an effective manner. If you are running an affiliate program, you are responsible to do whatever it takes to keep your brand compliant with FTC and local and federal online marketing regulations.

HOW TO MANAGE THIS CHAOS?

THE OPTIONS

DO YOU HIRE A LOW SALARIED EMPLOYEE OR AN EXPERIENCED AGENCY FOR ABOUT THE SAME PRICE?

Managing multiple CPA and Lead channels is dangerous to your brand and requires extensive experience, high salaries, benefits, expensive training and long-term employee commitment.

DO YOU BUILD OR BUY?

Managing multiple channels requires technology and technical know-how and testing experience.

DO YOU UNDERSTAND WHO YOUR PARTNERS ARE OR ARE THEY CONCEALED BY THE NETWORK?

Managing multiple channels requires channel transparency not a black box provided by most agencies and CPA networks.

DOES YOUR TEAM HAVE THE EXPERIENCE TO MONITOR AND IDENTIFY COMPLIANCE ISSUES OR DO YOU BRING ON AN EXPERT?

Managing multiple channels requires an understanding of compliance and the ability to monitor the compliance of the channel.

WE CAN DO IT BETTER AND SAVE YOU MONEY

THE SOLUTION

We offer an experienced staff qualified to build your brand online and ensure your success.

We bring pre-vetted technology partners and solutions to your campaigns.

Our staff is knowledgeable in the technical aspects of setting up, testing, running and troubleshooting technical issues within your campaign.

We have over 8500 active contacts in the performance marketing industry which we share with you openly as we build out your campaigns.

Our team is fully qualified to monitor, identify and quickly resolve issues related to the compliance of your channels.

We offer over 13 yrs of building profitable performance marketing channels for major brands. For 5 yrs running we have managed one of the top CPA Networks online.

Speak with one of our digital marketing experts today to get started and find out how we can do Digital Marketing better and save you money.

GROWING YOUR BUSINESS ONLINE

THE OPPORTUNITY

Internet Advertising revenues through June 2009 totaled $10.9 billion on track to do over $20 billion dollars for the 2009 year

– Price Waterhouse Coopers IAB Report 2009

“We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected,” said Randall Rothenberg, President and CEO of the IAB. “In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.”

– Randall Rothenberg -President of IAB 2009

  • In 2009 e-commerce sales totaled $210 billion
  • From 2006 to 2007 e-commerce sales grew 17% to $200 billion & sales grew again in 2008 by 7%.
  • Travel accounted for $80 billion, or 38%, of the total $210 billion in e-commerce sales for 2009.

WHAT YOU REALLY NEED TO KNOW

THE INDUSTRY

  • There are over 500+ performance marketing networks
  • There are OPMs or “Outsourced Program Managers” that will only work with Advertisers in the primary Affiliate Networks: CJ, Google, Linkshare, or ShareASale
  • These companies do not have access to the rest of the networks or the knowledge to properly manage them or your brand in them

Available Performance Channels: CPA, PPC, CPL, Email, Pay Per Call, Pay Per Follower, Virtual Currency

Managing all the available performance channels leads to…Chaos!

WHAT THE OTHER AGENCIES WON'T TELL YOU

THE DILEMMA

  • Media buyers and affiliate managers often work for their own self-interest to drive high volumes to earn commissions with a low disregard for their Advertiser’s brand
  • Smarter Chaos works with its partners in the industry to monitor both affiliate and network channels and keep your brand protected and out of the chaos